COMPANY PROFILE

In December 2022, Shinwa Yogo Trading Co., Ltd. was established as the international trading division of the Yogo Group, marking a strategic expansion into global markets.

Our origins date back to 1959 with the establishment of Shinwa Trading Co., Ltd., a specialized trading company focused on the export of ceramics and household goods.

The company began its journey by exporting tableware to markets across Southeast Asia, laying the foundation for our long-standing expertise in international trade.

Over the past 65 years, despite fluctuations in global politics and currency exchange rates, we have continuously evolved—expanding our product range and fields of operation, and growing alongside our business partners across the globe.

We have established a robust global network spanning the United States, Europe, the Middle East—including Dubai and Turkey—and key markets across Asia such as Hong Kong, South Korea, China, Taiwan, Singapore, and Indonesia.

Leveraging this network, we actively serve as a strategic coordinator, facilitating market entry and the development of effective sales channels in each region.

-Mai Hoshino (President of Shinwa Yogo Trading Co., Ltd.)

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Overview

Company Name	Shinwa Yogo Trading Co., Ltd. (Former Company Name: Shinwa Trading Co., Ltd.)
Office Address	461-0025 1-607 Tokugawa, Higashi-ku, Nagoya, Japan
Capital	20 million yen
President	Mai Hoshino
Main Business	Export, Import, Custom Product Importing, Intermediary Trade, Product & Design Development

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Our History

1959	Shinwa Trading Co., Ltd. established Began exporting ceramics and household goods to various Asian countries.
1986	Started importing and wholesaling Persian carpets.
1993	Started importing and selling plumbing products for domestic housing equipment manufacturers.
2009	Began exporting South American tropical fruits to China.
2022	Shinwa Yogo Trading Co., Ltd. Established Launched as the international trade division of the Yogo Group following an M&A by Yogo Home & Mobility.